Introduction to Marketing Training Courses

     Introduction to Marketing Training Courses

    2 Days Introduction to Marketing Training Courses – Price £799 + VAT

    If you wish to book any of the Introduction to Marketing training course dates below or you would like further Soft Skills training course information including alternative locations or want to arrange Soft Skills in-house training then please contact us by calling 0845 519 7408 or email info@optimuslearningservices.com

    Start dates – courses are 2 days long

    22nd Feb

    16th March

    21st April

    17th May

    22nd June

    14th September

    18th October

    23rd November

     

     Introduction to Marketing

    This marketing course gives you a basic toolkit of practical marketing skills to help you boost bottom line performance.

    A comprehensive awareness of marketing principles is useful for anyone keen to create and maintain customer relationships. This course covers the theory and practice of marketing, and includes practical examples and exercises to aid understanding. Following this course, delegates will be equipped to assess the marketing process in their organisation, understand how their products are positioned, and work more effectively with suppliers and agencies.

    Target Audience

    All those new to the marketing function will benefit from attending, as will members of staff who are customer facing and need to be aware of consumer and marketing principles.

    What will I get out of it?

    • Increase returns on investment by successfully segmenting, profiling and targeting your customers
    • Maximise the effectiveness of promotion, advertising, direct marketing and other campaigns
    • Establish competitive advantage by identifying the benefits and unique selling points of your product or service

    Pre-Requisites and Pre-Course Preparation

    None

    Course Structure

    • Definitions and origins of marketing
    • Differences between Product-led, Sales-led and Marketing-led organisations
    • Free markets: supply and demand. External influences – what is marketing?
    • Marketing orientation in your organisation
    • The four Ps: Product, Pricing, Place and Promotion
    • The extra Ps: the service marketing mix
    • Competitive advantage and unique selling points
    • Features, advantages, benefits (FAB): understanding your customers
    • Forecasting life cycles, the Boston Matrix, Ansoff & Porter models
    • Relationship Marketing and Pareto’s Law
    • The Marketing process: planning, visions, missions and objectives
    • Marketing Planning: the Marketing Audit, SWOT and planning process
    • Segmenting and positioning in the market
    • Planning and research: socio-economics, profiling, primary and secondary research
    • The pricing process and price strategies
    • Customer driven marketing strategies
    • Consumer Behaviour: hierarchy of needs, why people buy
    • Getting the most from advertising/research agencies
    • The communications mix: PR, Advertising, Sales Promotion, Direct Marketing, Sponsorship
    • How advertising works
    • Push and pull strategies
    • Advertising terminology
    • Awareness, image and perceptions
    • Creative themes, copywriting and strap-lines

    Introduction to Marketing Training Courses

     

    2 Days Introduction to Marketing Training Courses – Price £799 + VAT

    If you wish to book any of the Introduction to Marketing training course dates above or you would like further Soft Skills training course information including alternative locations or want to arrange Soft Skills in-house training then please contact us by calling 0845 519 7408 or email info@optimuslearningservices.com